Islamic Marketing

Price :

Rs360

Product SKU: BZJ-0004

Author	Prof Dr Hussain Mohi-ud-Din Qadri
Language	English
Pages	172
Binding	Card
Paper Quality	Pearl Paper 68GSM
Weight	200 (G)
Dimensions	8.5*5.5
ISBN	13;978-1-913553-13-7
Date Publication	July 31, 2019

The present book gives deep insight into the philosophy and the principles of marketing in Islam to executives, business owners and marketers in a brief but comprehensive style.
The book describes the history of marketing, ethics and Islamic marketing.
It elucidates the influence of religion on marketing practice and ethical edges for marketers in the digital era.
Five Ps of marketing from the Islamic perspective, have also been described.
The current marketing practices in Islamic financial institutions have been discussed and a paradigm shift for Islamic financial institutions has been explained in the book.
Islam directs a business person how to make transactions so that no one suffers at anyone’s hands.
Islam guides an employer how to treat the employees.
Islamic laws of marketing ensure the protection of both consumers and marketers.

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Ships from	Lahore
Standard Delivery	- (3-6 working days) Pakistan Post Office Leopard
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